Websites have become a major component to the marketing strategy of many companies. Your website may be your first encounter with a potential customer or client and first impressions are critical. This initial impression is even more important online where surfers can exit your site with just one click.

Upon reaching your site the user should have a clear understanding of what your business is offering. There should be text that clearly summarizes the purpose of your site. Concise statements and phrases inform the surfer about exactly what is offered on your site.

Your site also needs to be user friendly; too many flashy graphics can detract from what you are offering. The site needs to be easy to navigate and user friendly.

These are just a few of the fundamentals that must be implemented for a successful website. When an inquiry is made or a consultation is requested ICG will provide a worksheet to structure site development.

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